K2 Kinetics, (hereafter “K2”) collects Personal Data (as defined below) in order to serve you and communicate with you. K2 respects the privacy of visitors to this website and this Privacy Statement explains how K2 collects, uses, and discloses your Personal Data and answers specific questions that you may have regarding privacy and security.
This Privacy Statement applies to the operation of this website and other applications (including mobile applications), that directly link to this statement.
1. Types of Personal Data K2 May Collect
This Privacy Statement explains our practices with regard to “Personal Data.” Personal Data is any information that can be used to identify, locate, or contact you. It also includes other information that may be associated with such Personal Data. Examples of types of Personal Data:
- Contact Data, which includes information such as your name, email address, or phone numbers;
- Geo-location Data, as may be transmitted to us by your smart phone or other location-aware devices; and/or
2. How K2 Collects Personal Data
In most cases, we collect Personal Data directly from you that you voluntarily submit to us. We will ask you for Personal Data when you interact with us, such as registering on our websites, using any interactive features or applications, signing up to receive a newsletter or a rebate, participating in a savings program, making a direct purchase, or calling or emailing us to ask questions. We may collect additional data from other sources, such as public records, and/or third-party data suppliers who enhance our files, and/or from social media sites such as Facebook.
If you interact with us online, we use cookies and other technological tools to collect data about your computer and your use of our website and applications. If you use a mobile application that K2 has developed, that application will inform you of the data that the mobile application collects and what information it may transfer to K2. We treat this data as Personal Data, only when it, or other data that is associated with it, can be used to identify you. For more information about cookies and other technologies, please see the “Cookies and Other Data Collection Technologies” below.
3. How K2 Uses Personal Data
K2 may use your Personal Data for its business purposes, such as:
- To respond to your requests for information, products, services;
- To provide you with marketing communications and offers for products and services;
- If you have a business or professional relationship with K2, to develop our business relationship with you;
- For our research and development efforts;
- To monitor and analyze our respective business operations and website and other applications usage;
- To anonymize data so that it is no longer Personal Data
For other everyday business purposes, such as payment processing and financial account management, product development, contract management, website administration, analytics, fraud prevention, corporate governance, reporting, and legal compliance.
4. When and Why Personal Data Is Disclosed by K2
K2 does not sell, share, or otherwise distribute your Personal Data with third parties for their marketing purposes. K2 will share your Personal Data only in compliance with applicable laws and regulations. For example, we may share your Personal Data as follows:
- We may share your Personal Data with your consent or as you direct.
- We may share your Personal Data with our affiliated companies, product co-promotion and co-marketing partners, which may only use your Personal Data for the purposes listed herein.
- We may also disclose your Personal Data when requested under legal process or otherwise required by law, such as in response to a subpoena, including to law enforcement agencies and courts in the United States and other countries where we operate.
- Please note that we may also disclose data about you that is not personally identifiable. For example, we may publish reports that contain aggregate and statistical data about our customers. These reports do not contain any data that would enable the recipient to contact, locate, or identify you.
5. Cookies and Other Data Collection Technologies
When you visit our website or use our mobile applications, we collect certain data by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.
For example, when you visit our website, we may place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store data or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud.
Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.
We collect many different types of data from cookies and other technologies. For example, we may collect data about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located and the date and time you visit our sites and the pages you visit. Our server logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect data about the website you were visiting before you came to K2 and the website you visit after you leave our site.
In many cases, the data we collect using cookies and other tools is only used in a non-identifiable way, without any reference to Personal Data. For example, we use data we collect about all website users to optimize our websites and to understand website traffic patterns.
K2 has relationships with third party advertising companies such as Google to place advertisements on some of our websites which may include this website and other websites, and to perform tracking and reporting functions for this website and other websites. These third-party advertising companies may place cookies on your computer when you visit our website or other websites so that they can display targeted advertisements to you. These third-party advertising companies do not collect Personal Data in this process, and we do not give any Personal Data to them as part of this process. However, this Privacy Statement does not cover the collection methods or use of the data collected by these vendors. For more information about third party advertising, please visit the Network Advertising Initiative (NAI) at www.networkadvertising.org.
6. Social Media Plug-ins
This website uses social medial plugins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others. When you visit our website, the operator of the social plugin can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our site. If you are logged into the social media website (e.g., Facebook, Twitter) while browsing on our website, the social plugins allow that social media websites to share data about your activities on our website with other users of their social media website. For example, Facebook Social Plugins allows Facebook to show your Likes and comments on our pages to your Facebook friends. Facebook Social Plugins also allows you to see your friends’ Facebook activity on our website. K2 does not control any of the content from the social media plugins. For more information about social plugins from other social media websites you should refer to those sites’ privacy and data sharing statements.
7. Do-Not Track Signals and Similar Mechanisms
Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. Websites linked to this Privacy Statement may not respond to these “do-not-track” signals.
8. Your Choices
You can always limit the data you provide to K2, but if you choose not to provide certain requested information, you may be unable to access some of the services, offers, and content on our websites. You can also limit the communications that K2 may send to you by following a simple opt-out process. Simply follow the instructions in our advertisement/promotional emails to opt-out of receiving future marketing communications.
You can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “Help” section of your browser to learn about cookie preferences and other privacy settings that may be available.
You can opt-out of being targeted by those third-party advertising companies that are NAI members online at www.networkadvertising.org.
9. Access and Correction
K2 takes reasonable measures to maintain updated and accurate Personal Data and we respect your right to access and correct your Personal Data. You may update your Personal Data at any time by contacting us online at www.k2kinetics.com/contact-us. You can also write us at the address in the “How to Contact Us” section below. If you send us a letter, please provide your name, email address, and detailed information about the change(s) you would like to make.
10. Data Security
K2 has implemented a data security program that contains administrative, technical and physical controls that are designed to reasonably safeguard your Personal Data from unlawful use and unauthorized disclosure. However, no system is completely secure or error-free. We do not, and cannot, guarantee the complete security of your personal information.
11. Disclosure to Subsequent Owner or Operator
If all or part of K2 is sold or merged into another entity, the data we have about you may be transferred to a third party as part of that transaction. We will try to assure that no Personal Data that is transferred will be used or shared in a manner inconsistent with this Privacy Statement without your consent. However, in the event of a sale or merger, your continued use of this site signifies your agreement to be bound by the privacy statement and other applicable terms of the subsequent owner or operator.
12. Consent to Processing in the United States and Elsewhere
This site is owned and operated by K2 in the United States, but the data you provide will be accessible to our product co-promotion and co-marketing partners, affiliates, vendors, and suppliers in other countries. Furthermore, if you are visiting this site from another country other than the United States, your communication with us will necessarily result in the transfer of data across international boundaries. The level of legal protection for Personal Data is not the same in all countries. However, we will take the security measures described in this Privacy Statement in an effort to keep your data secure. By using this site, you consent to the collection, storage, and processing of your data in the United States and in any country to which we may transfer your data in the course of our business operations.
13. Privacy Statements of Third Parties
This Privacy Statement only addresses the use and disclosure of data by K2. We may provide links to outside websites or advertisements for third parties that have their own privacy statements and data collection, use and disclosure practices. Our independent dealers, suppliers and business partners have their own privacy statements, too. We encourage you to familiarize yourself with the privacy statements provided by all third parties prior to providing them with data or taking advantage of an offer or promotion.
14. Children’s Privacy
K2 websites and applications are not intended to attract children, and we do not knowingly collect any Personal Data of anyone under the age of 13. If you believe your child is using our website, please contact us online at www.k2kinetics.com/contact-us, so we can investigate and delete any inappropriate data.
15. Forums, Product Reviews and Other Public Areas
Our websites may contain forums and other areas where you can publicly post product reviews, communicate with others, and submit media content. Prior to posting in these areas, please read our Terms of Use carefully. You have no privacy rights in public postings. All the data you post will be accessible to anyone with Internet access, and any Personal Data you include in your posting may be read, collected, and used by others. For example, if you post your email address along with a product review, you may receive unsolicited messages. Please use caution when posting any Personal Data.
16. Changes to this Privacy Statement
We will only use Personal Data in the manner described in this Privacy Statement in effect when the data was collected from you. However, we reserve the right to change the terms of this Privacy Statement at any time by posting revisions to our site. If we make any material changes to this Privacy Statement, we will either notify you or place a prominent notice on our website. If at any point, we decided to use Personal Data in a manner different from that stated at the time it was collected, you will be given a choice to allow or disallow any additional uses or disclosures of your personally identifiable data, beyond that which was stated in this Privacy Statement at the time your data was collected.
Any portions of this policy are void to the extent they are prohibited by applicable law.
17. How to Contact Us and Your Rights
Please contact us if you have any questions or comments about our privacy practices, your privacy choices, or this Privacy Statement. You can always reach us online at www.k2kinetics.com/contact-us. You may contact us to update or correct much of your personal information that you provided to us through the Site, or to opt out from our mailings and other services and communications that you may have signed up for.
If you choose to contact us via mail at the address below, please provide your name, address, email address, and information about the communication that you do not want to receive.
K2 Kinetics
Attn: Privacy Officer
3495 Industrial Drive
York, PA 17402
In addition, you may contact us at www.k2kinetics.com/contact-us at any time to request access to the personal data we hold about you, to correct any mistakes or to request deletion of the same or withdraw your consent to certain types of processing of your personal data. If such a request places K2 or its affiliates in breach of its obligations under applicable laws, regulations or codes of practice, then K2 may not be able to comply with your request. However, you may be able to request that we block the use of your personal information for further processing. You may also have a right to data portability to another data controller under certain circumstances.
